Category Archives: Transparency

Inflation-Adjusted Pictures

At my heaviest…

They say a picture is worth a thousand words.  Personally I give this one 35.This is me in 2004, weighing over 180 lbs.

I’ll try to post photos along the way to the marathon.

Some Times Running Naked is Embarrassing

It is now official.  I am signed up for the New York Marathon, and have committed to raise at least $5,000 for Team Continuum (a really cool foundation that works to help care for current cancer patients, and does a lot of work at J’s hospital).

I’m going to post my training status here so people can see how I do.  And right off the bat, the answer is not good 😦 I injured my shoulder in the gym a week ago (bouncing a ball… when did I get old?), and couldn’t move my neck for about 4 days.  Net is my training fell off.   The good news is I feel better now, and was back at it starting last Thursday.  The first official group training run is tomorrow (6/12) and I’m looking forward to it.  I know I have a lot to learn about how to run.

June 4 – June 11

  • Miles ran: 8
  • Miles biked: 8 (really sad…)
  • Avg weight: 159.5
  • Avg body fat: 16.1% (crept up as activity decreased and those morning bagels caught up with me)

– Art Clarke
Help me raise $5,000 to help care for people with cancer!

Teachings of the Cortez School of Management

I mentioned in my first post that I have decided to change some things about how I live.  Well, here it is, the first public statement of those goals: I am going to achieve contentment through the pursuit of perfection.   Specifically I will approach perfection by constantly challenging my mind to learn, constantly challenging my body be in the best shape I can be in, constantly challenging my soul by seeking to share and create things that are valuable to others, and constantly challenging my spirit to be open to the awesomeness of the universe. Now, if you’re reading that paragraph for the first time, I imagine your initial reaction would be “Art, you arrogant prick.”  I’ll give you that it certainly sounds arrogant.  But please bear with me a moment while I explain why and what I mean.

When I was 14 I set a lifetime goal for myself: I will never be as poor as my parents had been.  It was simple and measurable.  At the time I had just moved to the United States, and I was able to compare our lot in the world to the average American.  You could say I suffered from status anxiety (although I certainly didn’t know the term at the time).  At that point in time (1988), our family (2 parents, 4 kids) made $23,000 a year, and it was the wealthiest I could remember us ever being.

This goal served me well for some time, guiding me to choose different options to achieve it.  But like running around Central Park, it had a flaw that wasn’t obvious to me at the onset.  It is (for a white male in America) too easily achievable.  My goal wasn’t (and isn’t) to be super-rich.  My goal was to not be poor.  By the time I turned 30, I realized as long as I stayed healthy, it would be trivial to not be poor.  I had thrown everything I had into work to achieve my big goal, forgoing so many things, and now having achieved the goal I felt so empty.  With this realization (coincident with a lot of stress in my job) a period of intense depression set in:  I hadn’t considered what to do next.  This was the darkest period ever in my life (and great thanks to J for helping me get through it).

I took some time off work.  I started smoking.  I travelled.  I read lots of books on philosophy, religion, spirituality, management goobly-gook, personal fulfillment and anything I could think of.  I saw a psychiatrist for a few weeks.  I spoke with friends.  Gradually I came to the conclusion that I needed a new raison d’etre, it needed to be aspirational but not achievable, and it had to be total: “Raison d’etre” because without it I wasn’t sure why I’d want to exist; “aspirational” because it needed to inspire me, but “not achievable” because it has to last as long as I live; “total” because I had discovered that my first goal, which focused solely on physical comforts, left me colder and more alone that I could have imagined.

And what would that goal be?  Well, having a Daydream for what I wanted, I applied the principle of Laziness: instead of trying to figure it out myself, I figured there had to be a shortcut.  I believed that I’m not the only person in the world who has faced this conundrum, and within the thousands (I think all parties agree at least 6,000) of years that humans have existed, surely there must emerge a common answer.  So I looked to people in history that I admire (and some people I didn’t even know existed but have come to admire).  And looking at it, I believe a common thread does appear.  People who are serious about changing themselves have all chased a form of perfection.  And that perfection has been consistent, be it Jesus, Mohammed, Buddah, Ghandi, Muhammad Sumohadiwidjojo, Mother Teresa, Aristotle, or thousands of others.  They have constantly challenged themselves (mind, body and soul) to be open with themselves, to share themselves openly with the world, and to be open to the mysteries, paradoxes, and unknowns that exist in the world (I’m sure other folks will disagree with this synopsis, and would love to hear your thoughts).  They were the original naked runners.

I’d gotten to this line of thinking by the end of 2004.  And, I did nothing.  I changed nothing about myself.  I just stayed lost.

Why?  For lack of a better phrase, I was scared shitless.

Let me break down why: I’ve always loved learning and challenging my mind.  But if I did an honest assessment of the other areas, I was coming up with consistently failing grades.  My body had taken a backseat (dear God, I’d started smoking!!!).  My soul?  Well, I “shared” in the context of my job, but that’s the closest I came to being a decent human being.  And openness to the mysteries in the world?  Well, I had earlier rejected (rather explicitly) every teaching of the Catholic Church I’d been brought up in, and had been thoroughly trained in the hard-science atheistic school of modern neo-liberalism and had a severe gut problem with concepts like God, spirituality, and anything outside the realm of eventual explanation by rational thought.  I was well short of any ideal of perfection, and any change I made would expose me to feelings of intense discomfort.  I was hove-to and drifting for many months, knowing change was necessary but doing nothing.

And then I decided to apply the Teachings of the Cortez School of Management to myself.  The teachings of Cortez School of Management are very simple.

Hernando Cortez was the Spanish man credited with taking over the Aztec empire[1]. He landed on the coasts of America with a crew that had been at sea for months.  He knew they had miles to march still.  So he took his crew and he told them of the glories they were about to see.  He told them of the riches they were about to make.  He told them of the celebrity they would enjoy once they returned.  In short, he gave them a dream they could believe in.  And believe they did.  They were so excited they gathered their gear and began marching that day.  And then, when they’d marched out of sight of the boats, he sent back some trusted men and to burn all the boats.  When his men found out they were outraged, but Cortez pointed out that all elements of the dream still existed, but now they had an extra incentive.  Their only option now was to pursue the dream!

The Cortez School of Management teaches two things:

  • 1) Dream big.
  • 2) Remove any options to back out of achieving the dream.

In work I’ve applied the principle several times.  I inherited a project management team at my former employer that had been referred to as “the biggest internal problem we have” by several folks on the executive management team.  I helped the team come up with a dream of being a well respected team by coming up with some great ideas we could implement for “4-week quick wins” to show the company we were for real (the dream).  And then I publically committing us to ship that list (and now there was no going back).  I even publically name each person responsible for delivering each win.  I thoroughly burnt the boats.  (Right afterwards, one of the team came to me in a panic because she thought she wouldn’t really have to do it.)  Well wow, did folks get that stuff done – there is immense power in publically holding people responsible to their commitments.  Within 12 months the team had a totally different (and better) reputation and attitude!

Another time, I wanted to grow my career outside of just engineering, but I was scared to do so, afraid I’d look like an idiot when I tried to present to business folks about technical ideas, or to technical folks about business ideas.  But I dreamed of being really successful; of wowing clients whenever I worked with them; of moving fluently between the technical and business worlds.  And then, I quit my engineering job completely and joined the sales team where the only way to succeed was to face that fear head-on with no opportunity to go back.  I didn’t take a half-step into the shallow end – I removed all flotation devices and jumped into the ocean.  And what do you know?  I learned to swim pretty damn quickly.

So, in late 2005 I saw an opportunity to apply the Cortez School of Management to my (failed) attempts to change my path in life.

My wife (J) was applying for fellowship programs and, while we were very settled in the Bay Area, I encouraged her to apply for the best-program regardless of geography.  Four choices emerged: San Francisco, New York, Houston and LA.  Cortez whispered in my ear and I decided it was time to leave San Francisco.  Leaving San Francisco would force me to quit my comfortable job and remove excuses to not change.  Sure, I could have quit my job and stayed in San Francisco, but I felt that would only force me to change jobs, not change everything about how I live.  I needed something that would force me to change everything.  I didn’t care about where we moved (honestly, ask J, I was even willing to live in Houston).  I just decided to burn the San Francisco boats (job, network, local favorite spots), and move somewhere new to start over.

Once I was in New York (July 2006), I couldn’t make excuses anymore.  And that was when I decided to embark upon this personal journey: I am going to achieve contentment through the pursuit of perfection.  By contentment, I don’t mean sloppy-drunk happy.  I mean content because I’ve changed all the things I could change, but genuinely accepted the things I can’t.  By perfection, I mean strive to hit the ideals laid out by the great people in the world that I respect.

To do this, I have to address my mind, my body, my soul and I have to approach the fact that spirituality is a biological fact that needs to be explored (if folks are interested, I’ll explain that later). And so I set these goals for the rest of my life:

  • 1. For my mind, I want to continue constantly trying to learn new things. This was the one area I felt didn’t need much change when I got to New York, but I still try hard to learn new things each day.
  • 2. For my body, I want to be in the best shape I can be in (see prior posts).
  • 3. For my soul, I want to create something that brings value to other people. So I started a company (because that’s part of what I know how to do) with some friends that is focusing on using the web, and outsourcing services, to deliver cheap easy-to-use services for small companies that eliminate lots of bullshit busy work for them (http://www.stolenbases.com/). And I’m starting to get more involved with charity and giving back (see future posts) to others some of the fortune I’ve had.
  • 4. And for spirituality, I’ve come to realize that the universe is awesome, and take each day to try to see another aspect of that (I’ll write about that in the future).

I know I’ll never be perfect.  I know that not all days will be a step forward.  And I certainly will never achieve near the level of perfection that the people who have inspired me achieved.  But I’m trying, and now I’m trying more openly.   It’s been way harder than I expected.  I feel more uncomfortable than any point in my life (but it’s a good discomfort).  The Cortez School of Management has certainly helped, but I’d be lying if I said on some days I didn’t wish there was a boat waiting for me on the dock to take me back to someplace less scary.


[1] OK, Cortez’s dream wasn’t really that good for the Aztecs, and many parts of the story are not factually correct, but such is the nature of metaphors.

Daydream, Laziness & Looking at the Negative

Let’s strip off some of the clothes by starting with my principles for Getting Stuff Done.

I believe that if you daydream, are lazy, and look at the negative, you can accomplish anything you set your mind to.

I’ve had good luck to date in following these principles.  They got me into a great college.  They got me my pick of jobs I wanted.  They helped me succeed at those jobs.  They helped me find the bravery to start a company.  And over the last few months, they’ve helped me lose 25 pounds and get back into good shape.

The principles are simple and I can’t claim credit for thinking of them (although I like to think the phrasing is mine).  Many folks have variants on the theme, and they do work.

Let’s break them down.  If you want to accomplish a Big Hairy Audacious Goal (BHAG) then

  • 1) Daydream: Imagine what the world will look like when you have achieved your BHAG. Then STOP DAYDREAMING AND GET LAZY.
  • 2) Be Lazy: Figure out the easiest step you can take that will move you closer to your BHAG: Then THINK OF THE NEGATIVE.
  • 3) Look at the Negative: Ask yourself, if you take that step, what options are no longer open. If the trade-offs are not worth it, go back to Step 2. But if the trade-offs are worth it, TAKE THE STEP.

And repeat until your goal is accomplished.

Now, I mention these principles here because I’d like you to hold me to these principles if (and I will) I falter from my goals.  But before we get to that, I thought it might be helpful to give a real world example of these steps in action.

In July of 2006, I moved to New York City from San Francisco.  There were many reasons for the move, but in contemplating the move I decided a geographic change should coincide with several personal changes in how I live.  One of the things I decided to change was my body: I didn’t like my body.

I used to be in OK shape – never in “great shape”, but not fat and able to run and bike a little.  But I had allowed myself to get out of the habit of caring for my body.  Upon arrival in New York City I weighed about 188 pounds (I’m 5’11”).   I got winded walking up subway steps.  I didn’t like looking at myself.

So, I set a BHAG: I decided I wanted to be in good enough shape to run around all of Central Park (without stopping) by January 1, 2007.  That’s 6.2 miles in 6 months.

DAYDREAM: And I day-dreamed about it.  The thought of passing some other runners who were doing shorter runs was particularly motivating to me.

LAZY: Next, I got lazy.  What’s the smallest step I could think of?  Well, I figured I should join a gym.  That’s just money – there is no physical pain in signing up for a gym, right?

LOOK AT THE NEGATIVE: And I looked at the negative: What’s the negative of joining a gym?  I’d have to spend money, but I sat down and figured out we could afford it.  I’d run the risk of looking stupid and out of shape.  That was the real downside, but then I realized, I already looked out of shape!  So what if other people saw that too.

With that done, I committed to joining a gym, and by the 2nd week of July I was a member.

Time to repeat the process.   (July 15: 188 lbs, 25% body fat, 0 miles a week)

DAYDREAM: I still wanted to pass those other runners.  The dream still worked for me (when it doesn’t, it’s time to question if you’re doing the right thing).

LAZY: Alright, now I’m a member of a gym.  The smallest next step was to work out.  A little.  Not much.

LOOK AT THE NEGATIVE: Well, I was going to huff and puff.  Not much I could do about that.  Also, I could injure myself, but that just meant work out easy.

And I went to the gym and jumped on a treadmill for 25 minutes.  And it sucked.  But I’d committed to that step, and so I did it.  (I almost puked.)

Time to repeat the process.  (July 22: 187 lbs, 25% body fat, 1.7 miles a week)

DAYDREAM: Yup, still wanted to kick those other runners’ asses.

LAZY: Now I realized the next step was to go to the gym again.  No big surprise there.

LOOK AT THE NEGATIVE: That first time really sucked.  I realized if I tried to do this on my own, I’d start slacking off eventually.  The negative in just going again was I knew I’d lose motivation.  So, I tried to think of another step.

LAZY: And I thought, what if I join a group? That might help.  I used to spin a lot, so I figured I’d try that.

LOOK AT THE NEGATIVE: Well, for one I hadn’t biked seriously in 5 years; I knew my butt would hurt.  But I’d been there before, and knew the key was take-it-easy, so that was solvable.  The step looked good, so I committed to go to a spinning class the next Monday.

Time to repeat the process.  (July 29: 186 lbs, 24.5% body fat, 2 spinning classes).

You get the picture.  I did this for a few weeks, but then started to run into a problem.  Every day (I mean that, EVERY SINGLE DAY), I’d get up and go through the steps:

DAYDREAM: I constantly check the daydream.  (If the dream no longer motivates, it’s time to ask have you achieved what you actually wanted).  And in this case, I was so sick of huffing and puffing, so sick of being a fat ass, and so wanting to kick someone else’s ass, that I knew I had to keep at it.  But it was getting hard to keep getting up for a 6:30am spinning class.   I found I’d skip one in a week, then two (later I’ll talk about the importance of measuring progress). It was a trap I’d fallen into before.

LAZY: I thought about it for a while, and then realized a trick I’ve used professionally might work here.

Often I’d ask project managers on my teams to do a project-review meeting with me.  I’d invite all the other managers to watch and ask questions.  In reality it wasn’t that I wanted to review a project (trust me, those meetings are pretty boring).  But the prospect of meeting with their boss and the bosses of all their team members at a scheduled time, and a scheduled format, would drive the project managers to make sure they really knew their projects.  And they’d come prepared, which made the meetings even more boring, but made them better at their job.

I decided I needed a “project-review” mechanism for myself.  I needed a manager that I could report to who’d hold me to account.  My wife (let’s call her “J”) couldn’t do it; it had to be someone impartial.  And so, I decided to spend some money on a personal trainer.  Not to learn what to do, but to give me someone that I had to “report to” every two weeks and tell them how I did.

LOOK AT THE NEGATIVE: Well, there’s money (and in NYC trainers are expensive).  But I really wanted to kick those runners’ asses, so my wife and I sat down and figured out that (a) if we kept the sessions to once every 2 weeks to check progress and (b) if we cooked more (a hobby I used to enjoy) we could save a lot of money.  So, I committed to J that I’d cook more, and I signed up for a trainer for 8 weeks (to test out my theory).  In my very first meeting with him (let’s call him “G”) he had me lift some very light weights.  At the end, I went to the bathroom and threw up.

But I did it. And I kept repeating the process (August 19th: 183 lbs; 24% body fat, 2-3 spinning classes a week).

Did it work?

 Yes.

I did my first non-stopping loop of the Park on September 27th 2006, over 3-months ahead of target.  I even passed some other folks (not many).  It was awesome, but it made me realize I needed a bigger BHAG.  So, I decided on two things:

  • 1) I will get my body fat below 12% of my total weight by November of 2007. (Some folks have asked why I picked 12%; I did some research. Professional male marathon runners will be around 5-8% body fat. “semi-pro” athletes will be between 7% to 10% for a lot of other sports. I picked 12% as something I thought I could attain based on that).
  • 2) And I will run the NYC Marathon in November of 2007 (fully clothed J ).

And so I keep this process going.

In the interest of “running naked”, here’s how I’m doing to date (did I mention the importance of measuring.  The week in February was a cruise vacation I took where I didn’t have a scale):

Training Progress

As of June 1st, 2007, I’m at ~15.5% body fat (down from a peak of 25%).  I’m running an average of 10 miles a week and cycling an average of 45 miles.  I’ve signed up for the NYC Marathon and am training with a good group.

The point is I try to apply Daydreaming, Laziness and Look at the Negative to everything I do, including the other goals I’ll talk about in this blog.   It may give you insight into how I work, and my hope is with that you’ll help motivate me when I fall off track by suggesting I get back to basics.  And if the system also works for you, please steal the principles liberally.  (After all, I stole them to begin with.)

What is “Running Naked”?

In my career, I’ve helped a lot of teams change things they didn’t like about themselves.  To do this, I’ve encouraged them to “run naked.”

By “run naked” I’ve meant expose what they do and how they run to everyone else in their organization.

If you “run naked” two good things happen:

  1. Other teams see that you have nothing to hide, start to trust you more, and stop politically sniping at you.  I mean, if you saw a naked man fall down, would you want to hit him while he’s down?
  2. If you have to “run naked”, well, you damn well get yourself in better shape.  Who wants to watch a pot-belly run?

These principles have helped new teams, and old dysfunctional teams, start to seriously improve their performance, and raise the performance of their organizations.

Starting last June, I decided I wanted to change some things about myself as a person (not just a professional).  I’ve had some success over the past 12 months changing some things privately. 

But I’ve decided that what’s good enough for my professional career should be tried on the personal goals.  Therefore, I’m going to attempt to apply the “run naked” philosophy to my personal goals, and this blog is my attempt to be more public about those goals.

I encourage feedback, both negative and positive.  I will strive to be open in my posts (although I will keep some elements clothed to protect the privacy of others).

Lastly, I promise while I will philosophically run naked, I will not subject anyone to photos of me actually running naked.  Enjoy.